Why Marketers Should Care About Mobile Page Speed

The Olympic Games are more than medals and scores. They are a series of unexpected moments — awe-inspiring, nail-biting, cheer-out-loud moments — that spark interest across the globe. In these moments, people are turning to their devices, searching to learn more. See the sports, athletes and events that are capturing attention the world over.

Day 1
Samba lessons shimmy past ballet lessons in search by almost 500% during the Rio Opening Ceremonies.

Day 2
Viewing parties are searched over 700% more now than during previous Olympic Games.

Day 3
Alpine beach? Switzerland searches beach volleyball more than any other country.

Day 4
As the equestrian events picked up pace, so do searches for “horse riding near me.”

Day 5
Bikes and bites. People who are hungry for cycling are also searching for rice cakes.

Day 6

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Day 8

Day 9
Phelps becomes the most searched swimmer of all time.

 

Day 10
Fans who searched weightlifting were hungry to learn more about Kendrick Farris’ vegan diet.

Day 11

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Day 14

 

Most searched Olympic sport by country

​Search Trends: Rio Olympics 2016