Source: www.searchengineland.com01:49 | Aug 31 , 2016 | Intern #42 -SEO - Search Engine Optimization
Google has provided a demo of what an AMP feature would look like in the SERP. You can try it out by navigating to g.co/ampdemo on your mobile phone (or emulate it within Chrome Developer Tools). Then, search for something like “Mars.” You will see a carousel toward the top with AMP articles.
Click on one for a reading experience embedded in the SERP. You can swipe right or left to read another AMP-enabled article. It’s a different experience from simply navigating to a publisher’s AMP page